New rules

When I was growing up there were simple rules I was to follow.

1. Be a good person

2. Brush your teeth after you eat

3. Don't hit your sister

In a world that has been forever altered by the age of the Interwebs, these rules are still very much relevant (especially the one about not hitting your sister) but there are some very important rules that we must also understand.

We are no longer dependent on media monopolies for our information and the ability to access information from a number of different sources has never been easier. In turn, we must learn a new set of rules when it comes to media.

On the website for his book, Mediactive, Dan Gilmor states these "principles":

We are now not only consumers but creators of media. With this, comes responsibility. More often than not the information we receive is not exactly accurate.

So, as you go out and become a consumer or creator of media, which we all do in one way or another, be careful and follow Dan Gilmor's rules:

For Media “Consumers”

Even those of us who are creating a variety of media are still–and always will be–more consumers than creators. For all of us in this category, the principles come mostly from common sense. They include skepticism, judgment, reporting, expanding one’s own vision and understanding how it all works. More specifically:

1. Be skeptical of absolutely everything.

2. Don’t be equally skeptical of everything.

3. Go outside your personal comfort zone.

4. Ask more questions.

5. Understand and learn media techniques.

For Media Creators

All of the principles for consumers are part of the toolkit of every responsible journalist or information provider. So are the following. The first four — thoroughness, accuracy, fairness and independence — are standard for journalists of all kinds, and are widely accepted inside of traditional news organizations. The fifth — transparency — is somewhat new and considerably more controversial, and even more critical in a distributed media age.

1. Do your homework, and then do some more.

2. Get it right, every time.

3. Be fair to everyone.

4. Think independently, especially of your own biases.

5. Practice and demand transparency.

Photo credit: Kevin Lim