A few weeks ago I wrote about the issue of time and technology. I had referred to a speech given by Clay Shirky. His argument stated that we have always had the time to investigate technology but we used that time mindlessly watching sitcoms.
The other day I read a post by Antonio Viva titled, Who Has Time for Social Media? Mr. Viva states that for the vast majority of people
social media is either a term they don’t recognize or a fad they tried and just don’t seem to have the time for.
So this brings me to my question.
What will create the shift to where the majority of people see social media and technology not simply as another thing to do but rather as THE thing that brings their lives together?
The shift is beginning to happen, we see Oprah coming to Twitter. Yes, I am following her. The Boston Globe may close. These are both important indicators. They identify the fact that mainstream media is evolving. The ways we get our information is shifting in response. Despite this, many still fight the idea of technology as a "waste of time".
For technology or social media to take hold, our communities must fully incorporate it. We work and live in communities. If we want to make that shift from seeing technology as just another responsibility, it must become our brand. It must be a ubiquitous part of our community.
When our communities develop strategies that incorporate technology seamlessly into our daily lives, we will find that elusive time that Mr. Viva was looking for.
This takes a very deliberate approach but with the right plan and support, that shift can happen.
Photo Credit: Matt Hamm
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